Cinema as a means of mass communication of social reality actors

Abstract

The article considers the problem of determining media resources in the conceptual and functional aspects. In particular, the
term “resources of mass information”, which is widespread in Russian practice, is criticized and an adequate alternative
(“resources of mass communication”) is proposed. Any creative practice and its results are interpreted as statements, manifestations
of individual and collective activity of persons carrying it out, generating response messages as an important and equally valid
element of this interaction. As a result, the relationship of art, including cinema, with a viewer seems to be part of a universal
multilateral dialogue, in which, with the difference in capabilities of participants, an independence and individuality of a viewer are
preserved. The popular discussion about the impact of cinema on people's minds is skeptically evaluated from the standpoint of
voluntariness and internal need for some part of the public to participate in this process. The links of the film with the viewer are
thus conditioned as a filling of potentials, on the one hand, of the authors to a certain nature of statements, and, on the other hand, of the viewer on perception of this statement and implementation thereby of following actions, also understood as interactive.