Economic basis for the development of agricultural enterprises' revitalization strategy

Abstract

Innovative changes that are happening in communication and information environment are linked to digitalization. Its influence
is viewed through the revitalization processes that create a need for in-depth use of digital tools such as digital marketing, -logistics,
-production management, -HR management etc. These tools are aimed at achieving an innovative goal in implementing an effective
mechanism for the development of agricultural enterprise on the basis of the strategy of revitalization.
The revitalization process is viewed as a way to strengthen the capabilities of the structural units of the agricultural enterprise.
This method is based on the systematic execution of actions applying digital tools. Digital tools in business structure, as well as the
information literacy in society and the development of e-government, have led to competitive advantages in commerce.
This article examines economic foundations for creating and developing a revitalization strategy which will help agricultural
enterprises to enter a new level of competitiveness.