THE IMPACT OF DIGITAL FINANCIAL TECHNOLOGIES ON BUSINESS INVESTMENT ATTRACTIVENESS

Abstract

Thearticleexamines the impact of digitalfinancialtechnologieson the investmentattractiveness of a business.Keydigitaltoolssuchasblockchain,artificialintelligence,BigData, and fintechplatforms are analyzed,aswell as theirimpactoninvestorconfidence,financialtransparency, andmoneymanagementefficiency.Anoverview of currentresearch is provided,aswellaspracticalexamples of the use of digitaltechnologiesin the investmentprocess.Specialattention is paid to the impact of automation of financialprocessesonspeeding up the investmentcycleandminimizingrisks.