THE IMPACT OF DIGITAL FINANCIAL TECHNOLOGIES ON BUSINESS INVESTMENT ATTRACTIVENESS

Abstract

The article examines the impact of digital financial technologies on the investment attractiveness of a business. Key digital tools such as blockchain, artificial intelligence, Big Data, and fintech platforms are analyzed, as well as their impact on investor confidence, financial transparency, and money management efficiency. An overview of current research is provided, as well as practical examples of the use of digital technologies in the investment process. Special attention is paid to the impact of automation of financial processes on speeding up the investment cycle and minimizing risks.