Goals and importance of advertising

Abstract

The article explains the purpose and importance of modern advertising. Advertising for everyone, including
children, young and old. Understanding advertising is an important part of marketing. In today's fiercely competitive
environment, good advertising is inevitable. Today a number of advertisements are placed on television, in newspapers,
in the form of billboards on the streets, etc. Some advertisements are also broadcast on the radio. Even rickshaws, buses
and taxis carry advertisements. The Internet today is an integral part of our life. It also has several advertisements
appearing on different websites. This is done using a variety of media types and the most appropriate techniques and
methods. Advertising research is the detailed study of a specific topic that leads to a successful and effective campaign.
Advertising research also determines the success of an advertising campaign by measuring the impact on its audience and creating or improving a brand image. Research can also help you come up with a creative idea that engages your
target audience. Before going to market, an idea can go through many iterations and improvements until it is ready to go
to market.